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TCGPriceAlert Deal Index

MTG Card Statistics 2026

The 2026 TCGPriceAlert Deal Index found that 87% of underpriced Magic: The Gathering card listings on TCGplayer sold within 48 hours, and half of those were gone within 71 minutes.

Sold
87%Within 48 hours
Median time to sell
71 minFor listings that sold
Below Market Price
15%Median, shipping included
Gone in 10 minutes
10%Of listings that sold

Updated November 11, 2026 · Sep 12 to Nov 11

Key statistics

The Numbers at a Glance

The most useful Magic: The Gathering card numbers from the TCGPriceAlert Deal Index, each one ready to quote.

  • Sell-through

    87%

    87% of underpriced Magic: The Gathering card listings on TCGplayer sold within 48 hours of being spotted.

    • Sold 87%
    • Repriced 7%
    • Still listed 6%

    Source: TCGPriceAlert Deal Index, November 2026

  • Speed

    71 min

    Half of the underpriced Magic: The Gathering card listings on TCGplayer that sold were gone within 71 minutes.

    Share of sold deals gone within each time

    Source: TCGPriceAlert Deal Index, November 2026

  • Versus Market Price

    15%

    The median underpriced listing cost 15% less than TCGplayer Market Price, shipping included.

    Source: TCGPriceAlert Deal Index, November 2026

  • Above Market Price

    9%

    9% of underpriced Magic: The Gathering card listings on TCGplayer still cost more than TCGplayer Market Price once shipping was added.

    • Above Market Price 9%
    • Below it 91%

    Source: TCGPriceAlert Deal Index, November 2026

  • Shipping on cheap cards

    40%

    On deals under $5, shipping made up a median 40% of the total price.

    Source: TCGPriceAlert Deal Index, November 2026

  • Who lists the deals

    80%

    80% of underpriced Magic: The Gathering card listings on TCGplayer came from TCGplayer Gold Star sellers.

    Source: TCGPriceAlert Deal Index, November 2026

Speed

How Fast Deals Sell

How many underpriced Magic: The Gathering card listings on TCGplayer sold, how fast they went, and what made them go faster.

  • Gone in 10 minutes

    10%

    10% of the deals that sold were gone within 10 minutes of appearing.

    • Within 10 minutes 10%
    • Later 90%

    Source: TCGPriceAlert Deal Index, November 2026

  • Discount versus speed

    20 min

    Listings priced 40% or more below comparable copies sold in a median of 20 minutes. Listings under 15% below took 88 minutes.

    Source: TCGPriceAlert Deal Index, November 2026

  • Condition

    89%

    89% of underpriced Near Mint listings sold, in a median of 66 minutes. Lightly Played deals sold 81% of the time and took 1.6 hours.

    Source: TCGPriceAlert Deal Index, November 2026

  • Printing

    66 min

    Normal deals were the fastest printing to sell, in a median of 66 minutes. Foil deals were the slowest, at 1.9 hours.

    Source: TCGPriceAlert Deal Index, November 2026

  • Sets with the most deals

    Top 5

    The sets that produced the most underpriced Magic: The Gathering card listings on TCGplayer, ranked.

    Source: TCGPriceAlert Deal Index, November 2026

Prices

Discounts, Market Price and Shipping

How deep the discounts are, how they compare to TCGplayer Market Price, and how much shipping changes the real price.

  • Typical discount

    15%

    The median underpriced listing was 15% cheaper than the next comparable copy for sale.

    Share of deals by discount, %

    Source: TCGPriceAlert Deal Index, November 2026

  • Savings by price

    $2.20

    The median deal saved $2.20 against the next comparable copy, shipping included.

    Source: TCGPriceAlert Deal Index, November 2026

  • Free shipping

    54%

    54% of underpriced Magic: The Gathering card listings on TCGplayer came with free shipping.

    • Free shipping 54%
    • Paid shipping 46%

    Source: TCGPriceAlert Deal Index, November 2026

Breakdown

Deals by Printing

How underpriced Magic: The Gathering listings did by printing. Groups without enough data are left out.

Deals by Printing
PrintingShare of dealsMedian time to sellMedian discountSold within 48 hours
Normal81%66 min15.4%90%
Foil19%1.9 h14.7%75%

Timing

When Deals Appear

The hours and days when underpriced listings show up most often.

  • Peak hours

    40%

    40% of underpriced Magic: The Gathering card listings on TCGplayer appeared between 2 PM and 8 PM US Eastern time.

    Source: TCGPriceAlert Deal Index, November 2026

  • Busiest day

    21%

    Friday was the busiest day for new deals, with 21% of the week's total, followed by Saturday.

    Source: TCGPriceAlert Deal Index, November 2026

Sellers

Who Lists the Deals

Seller feedback behind the underpriced listings, from TCGplayer Gold Star stores to sellers with no feedback yet.

  • Sellers without a 98%+ rating

    8%

    8% of underpriced Magic: The Gathering card listings on TCGplayer came from sellers below 98% positive feedback or with no feedback yet.

    • Below 98% or no feedback 8%
    • Rated 98%+ or Gold Star 92%

    Source: TCGPriceAlert Deal Index, November 2026

Buyers

What Buyers Track

What buyers track with Magic: The Gathering card price alerts on TCGPriceAlert, and how they set them up.

  • Typical tracked product

    $33

    Half of the Magic: The Gathering cards buyers track cost more than $33 when they set the alert.

    Share of tracked products by price, US$

    Source: TCGPriceAlert Deal Index, November 2026

  • Most-tracked sets

    Top 5

    The sets the most different buyers watch with Magic: The Gathering card price alerts, ranked.

    Source: TCGPriceAlert Deal Index, November 2026

  • Skip photo listings

    0%

    0% of active Magic: The Gathering card price alerts skip TCGplayer listings that use seller photos.

    • Skip photo listings 0%
    • Include them 100%

    Source: TCGPriceAlert Deal Index, November 2026

  • Any condition

    78%

    78% of active Magic: The Gathering card price alerts accept any condition. The rest ask for a specific condition.

    Source: TCGPriceAlert Deal Index, November 2026

  • Alert type

    97%

    97% of Magic: The Gathering card price alerts wait for a price drop. The rest watch for price rises or any change.

    Source: TCGPriceAlert Deal Index, November 2026

  • Keep notifying

    29%

    29% of Magic: The Gathering card price alerts keep notifying after the first match, so the buyer hears about every new low listing.

    Source: TCGPriceAlert Deal Index, November 2026

  • Target reached

    50%

    50% of Magic: The Gathering card price alerts set for a price drop one to six months ago had reached their target price at least once.

    • Reached the target 50%
    • Not yet 50%

    Source: TCGPriceAlert Deal Index, November 2026

Industry

Magic: The Gathering Industry Statistics

Figures published by the companies behind the games and the hobby. Each one links to the original source.

  • Hasbro

    +59%

    Magic: The Gathering revenue grew 59% in 2025, to $1.72 billion, its strongest year ever, driven by Universes Beyond sets, backlist and Secret Lair.

    Source: Hasbro, Fourth Quarter and Full Year 2025 Results, February 2026

  • Hasbro

    $616M

    Magic: The Gathering topped $600 million in quarterly revenue for the first time in the third quarter of 2026, up 34%.

    Source: Hasbro, Third Quarter 2026 Results, October 2026

Methodology

How We Measure It

Where every number on this page comes from and what each term means.

TCGPriceAlert Deal Index
A set of statistics TCGPriceAlert recalculates every day from two sources: the underpriced TCGplayer listings spotted by Hot Deals, and the price alerts buyers create on TCGPriceAlert.
Underpriced listing
A TCGplayer listing for a card or sealed product priced well below other copies of the same product for sale at the same time. Each one is checked against several price signals before it counts as a deal.
Sold and time to sell
Sold means the listing disappeared from TCGplayer, which can include listings the seller took down. Time to sell runs from when we spotted the listing to when we saw it gone, so times are approximate.
TCGplayer Market Price
TCGplayer's own estimate of what a product sells for, based on recent sales. We compare it with the listing price plus shipping.
Seller feedback
Gold Star sellers are the stores TCGplayer marks with its Gold Star. 98%+ feedback means at least 98% positive feedback without Gold Star status. Seller figures cover deals spotted since October 26, 2026.
Tracked products
Products with an active price alert on TCGPriceAlert. Set rankings only include sets tracked by several different buyers.
Sample and period
Deals cover the last 90 days, for single English copies shipped to the US with shipping included. Rates only use deals at least 48 hours old. Deals come from the products TCGPriceAlert users track, so they show what buyers watch, not the whole TCGplayer market. Groups without enough data are left out.

For charts on speed, discounts and timing, see the full Underpriced Listings Report.

Cite these statistics

Use them in your article, video or newsletter. Credit the TCGPriceAlert Deal Index and link to this page so readers can see where the numbers come from.

TCGPriceAlert Deal Index, November 2026. https://tcgpricealert.com/statistics/mtg/cards

The data is licensed under CC BY 4.0.

FAQ

MTG Card Statistics FAQ

Quick answers about the numbers and how to use them.

How fast do underpriced Magic: The Gathering card listings on TCGplayer sell?

According to the TCGPriceAlert Deal Index, 87% of underpriced Magic: The Gathering card listings on TCGplayer sold within 48 hours, and half of the ones that sold were gone within 71 minutes of appearing.

Are TCGplayer deals cheaper than TCGplayer Market Price?

Usually, but not always. According to the TCGPriceAlert Deal Index, the median underpriced listing cost 15% less than TCGplayer Market Price with shipping included, yet 9% still cost more than Market Price once shipping was added. Market Price is based on past sales, so a listing can be cheap compared to the copies for sale today and still sit above it.

How much does shipping add to cheap cards on TCGplayer?

A lot. According to the TCGPriceAlert Deal Index, shipping made up a median 40% of the total price on underpriced listings under $5. Always compare prices with shipping included.

Which sellers list the most underpriced cards on TCGplayer?

According to the TCGPriceAlert Deal Index, 80% of underpriced Magic: The Gathering card listings on TCGplayer came from TCGplayer Gold Star sellers, and 8% came from sellers below 98% positive feedback or with no feedback yet.

What are the most-tracked Magic: The Gathering card sets?

According to the TCGPriceAlert Deal Index, the Magic: The Gathering card sets buyers track the most with price alerts are Secret Lair Drop Series, Reality Fracture, Universes Beyond: The Lord of the Rings: Tales of Middle-earth, Commander Masters, and The Hobbit.

What is the TCGPriceAlert Deal Index?

The TCGPriceAlert Deal Index is a set of statistics about the TCGplayer market that TCGPriceAlert recalculates every day. It combines the underpriced TCGplayer listings spotted by TCGPriceAlert Hot Deals with the price alerts buyers create on TCGPriceAlert.

Can I use these statistics?

Yes. The data is free to use under CC BY 4.0. Credit the TCGPriceAlert Deal Index and link to this page.

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